Why search engine ranking is important?
Simply, if your website does not rank among the top most positions for the terms – Keywords – your customers are searching for, then they will probably not find your website. These customers will end up going to your competition, the ones who have been using effective search engine optimisation strategies.
How do customers find products?
Online search engines are now the standard way of finding a business or its products. No amount of print advertising will get your business the exposure that a well-configured website will. Be proactive and reach your customers where they are: on the internet.
Your website is generally the flag-bearer for your online existence. If your business does not have a website, thousands of potential customers do not know that you exist. Even if you have a website, it may not be getting enough traffic because it does not rank high enough on search engines.
This is where Search Engine Optimisation (SEO) comes in. It brings your website among the top most search engine results. A properly designed and implemented SEO strategy increases your search engine ranking, bringing you people who are looking for the products and services that you provide.
Think like a customer
When a customer does a Google search, the search engine analyses those keywords, uses advanced algorithms to find the most relevant websites, and then displays the results according to relevance.
At Online Marketing Australia we do extensive keyword research to optimise your website such that it ranks higher on search engines. As a result more people come to your website and most of these people are searching for exactly the products and services that you offer.